Squishable first found success in it's super soft and love-able stuffed plush creatures. Later they expanded to a new frontier: Comfort food. Through their open squish platform, I submitted my sketches and worked with the team to bring this friendly creation to life. I've always wanted to make a stuffed animal and now I can check that box off. Not to mention, it makes a great icebreaker. If you'd like to check it out--they're still available at Squishable.com
And from a designing for joy perspective, it is also so incredibly heart-warming to read glowing reviews from happy customers and to have friends of mine randomly send me photos when they stumble upon this little guy in storefronts all around the U.S.